About us & Our values

Peacock is a  lifestyle brand, founded by Ekta G Nef. Her passion for sustainable textiles and handmade led to the creation of  her label. Committed to making a positive impact in the lives of craftsmen, artisans and preserving the centuries old art and craft traditions. A thorough research on textiles along with personal visits to the artisans in remote villages ensures the authenticity in creating one of a kind & high quality finished products. 

The sole idea is to create job opportunities and partner with women’s cooperatives and artisan communities  where people are treated with respect and can work in dignified conditions at all stages in the production process.

Creating fair products, supporting sustainable processes, raw materials and techniques to bring the best for producers and consumers.

All our products are 100% ethically produced and come directly from the artisans from Indian villages. The products are not only sustain ably produced they are also produced under traditional methods and not in factories.


For example Weaving, our shawls and most textiles are handwoven. This way we not only support a dying art of weaving but also support the weaver's family financially. By producing in traditional style the environment remains clean, there is no wage exploitation and the younger generation is motivated to learn the skill of their ancestors leading to saving their craft. learn more about the crafts in our Blog...

We are very proud to be offering products certified under Craftmark and Fair Trade Forum  (Indian Fair trade certification) . Not only that we are very fortunate to be partners with World Fair Trade Federation certified organisations as well.

We are very conscious about what we offer and are always working to source the products with highest quality and design. We offer a big range of products and can also source custom designed products according to your preference. Our product range include Bed covers, cushion covers, table mats, table covers, women's clothes, jewelry, rugs and runner, curtain and other decor handicrafts.

IWe believe the design and quality cannot be compromised on grounds of ethics. Our aim is to offer you high quality designed products produced ethically.Not only this we work to  keep the age old traditions thriving without involving any form of child labour, wage exploitation and unsuitable work conditions.

Be it handwoven, hand-embroided, hand-knitted, hand-block printed, vegetable dyeing every product has a story of its own. You will learn about the history and journey which  gave birth to the craft. We hope you will enjoy and support this journey with us.